Our Story
A few years ago Inbar started infime.co.il, an e-commerce brand selling underwear and bras. Quickly she started receiving calls from baffled customers, asking for the right size to fit them, and also how the item would end up looking on their body. Inbar was facing one of the biggest pains in selling lingerie and other fashion online - the symptoms of which were low customer trust, weak sales and high return rate (except panties, which are not returnable).
Seeking a solution she met Michael, an experienced programmer and 3D graphics algorithms expert. Together they came up with the idea of a 3D avatar tailored to the customer's personal body measurements.
Along came Nir, a talented strategic advisor and business development artist, and Eitan, the pre-seed investor with profound experience and connections in fashion retail.
Today, Infimé 3D try-on avatar is ready to boost conversion and lower return rates in any lingerie and swimsuit store.
Our Story
A few years ago Inbar started infime.co.il, an e-commerce brand selling underwear and bras. Quickly she started receiving calls from baffled customers, asking for the right size to fit them, and also how the item would end up looking on their body. Inbar was facing one of the biggest pains in selling lingerie and other fashion online - the symptoms of which were low customer trust, weak sales and high return rate (except panties, which are not returnable).
Seeking a solution she met Michael, an experienced programmer and 3D graphics algorithms expert. Together they came up with the idea of a 3D avatar tailored to the customer's personal body measurements.
Along came Nir, a talented strategic advisor and business development artist, and Eitan, the pre-seed investor with profound experience and connections in fashion retail.
Today, Infimé 3D try-on avatar is ready to boost conversion and lower return rates in any lingerie and swimsuit store.